In response to the growing importance of online sales to small and medium-sized enterprises (SMEs), one specialist multichannel ecommerce solutions provider has launched a new offering designed to help smaller companies overcome the challenges of managing rapid growth online.
Recent research shows that only four in 10 SMEs that do not trade online expect to grow this year. The research, conducted by Close Brothers Retail Finance, also showed that three quarters of retail growth since 2000 has come through online channels, highlighting the significance of ecommerce to the UK retail market.
The company’s new ‘Fulfilled by Trojan (FBT)’ service mirrors a similar offering by Amazon, whereby a seller keeps an item in Amazon’s warehouses and lets Amazon ship and pack it. However, it has the advantage of being able to sell items across multiple selling channels without any potential increased costs for this service.
While its new FBT offering is suitable for companies of any size, Trojan, based in Swansea, is one of few companies in the UK providing a multichannel ecommerce service to SMEs, in addition to large multinational organisations.
Via the new service, Trojan provides a pick and pack service, warehouse storage and management, and a fully rounded logistics services to SMEs, which often don’t have the infrastructure to manage the many elements of running an internet retail platform.
Clive Murphy, managing director of Trojan (left), said: “Research shows that one of the biggest things holding SMEs back is their ability to find space and manage an often complex logistical operation around receiving and delivering goods to the right places.
“That is our area of expertise and the beauty of the ‘Fulfilled by Trojan’ service is that we can manage sales and goods across multiple channels, running SMEs’ entire online services on their behalf. This helps SMEs save on costs in areas such as postage, distribution and logistics, as we already have this infrastructure in place as a 4PL provider.”