A natural move when you consider that 66% of consumers take their smartphones to bed with them, and pick up their smartphone on average about 200 times every day.
The UK is a nation obsessed with technology. This, in turn, has powered a different approach to how we spend. Advances in technology has afforded us an ‘as and when’ lifestyle and pertinently, when it comes to shopping, consumers are now used to shopping whenever they want, however they want.
Convenience and time have become a consumer driven commodity and businesses are locking horns to buy it. Giving consumers the ability to buy via mobile device – smartphone or tablet – is a powerful move but one where only simplicity wins the race.
What has powered mCommerce? The popularity of mobile shopping hasn’t been reached through innovation within the payments industry, but instead mainly through the adoption of the smartphone.
We’re now looking at a new wave of digital shopping trends, like the adoption of retail apps and eWallets as well as contactless functionalities like Apple Pay and Android Pay that are merging the face to face payments market with mobile.
In this eBook we’ll look at the key mobile trends and how offering mobile payment methods can fuel as well as future-proof your business.
- What is mCommerce?
- The Smartphone
- The evolution of mobile shopping
- Merging of payment worlds
- Case study: Dermacia
- Sage One: empowering businesses on the go
- 5 Reasons to go responsive
- Responsive payment pages
- mCommerce strategy
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