As a retail professional you are bombarded with ‘Omnichannel this’ and ‘everywhere retail that’: but what that means in practical terms for your business is seldom explained.
Well fret no more, this no-nonsense guide to how to practically integrate your online and offline businesses will help you not only use the buzzwords, but to create new business by using them.
Taking in everything from integrated marketing to social media to consistent customer experience and the all important integrated selling, this eBook will help you get it all working together.
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How buyers are changing
The integrated marketing campaign
How to be more social
Managing your channels
Delivering for success
Six ways to give the best customer experience online and offline