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The ultimate guide to integrating online and offline sales

As a retail professional you are bombarded with ‘Omnichannel this’ and ‘everywhere retail that’: but what that means in practical terms for your business is seldom explained.

Well fret no more, this no-nonsense guide to how to practically integrate your online and offline businesses will help you not only use the buzzwords, but to create new business by using them.

Taking in everything from integrated marketing to social media to consistent customer experience and the all important integrated selling, this eBook will help you get it all working together.


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Chapters include:

How buyers are changing

The integrated marketing campaign

How to be more social

Customer Experience

Integrated Selling

Managing your channels

Delivering for success

Six ways to give the best customer experience online and offline

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