Smartphones and tablets have changed everything: the way we communicate, the way we meet, the way we
get around, the way we shop and more. The connected, on-the-go customer has literally shifted the balance of power in our society. Mobile users have easy access to information, unlimited options, and the ability to publically and instantaneously express praise or dissatisfaction. It’s no surprise that mobile devices are changing the way consumers purchase online and in stores.
It’s important to recognize, however, that mCommerce is one aspect of a larger commerce landscape. The following report examines ways that companies can embrace these changes and turn them into long-lasting competitive advantages. Read the latest ebook ‘The new mCommerce reality: Streamlining the customer experience with mobile chat’ to discover how you can use mobile to increase your company’s competitiveness.
With chapters including:
- mCommerce: The new global retail frontier
- mCommerce as part of a larger commerce ecosystem
- mCommerce and the holiday shopping season
- How live chat can be used throughout the customer lifecycle
- Top tips for mobile chat deployment
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