In the multichannel always-on digital age, email marketing remains one of the strongest and most effective ways to get consumers to your website. We live in a world where almost 90% of consumers read emails on their mobile devices, with many non-professionals seeing it as their only email reading device. It’s therefore a business imperative for B2C and B2B marketers that their sites and email marketing is optimized for all channels – especially mobile.
So how do you make sure that your marketing campaigns are multichannel and mobile-first so that you’ve the best chance of people consuming it? Follow our five-step plan to mobilize your email marketing.
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Step 1: Planning for Mobile
Step 2: Analytics
Step 3: Design your layouts
Step 4: Becoming responsive
Step 5: Testing
Best examples of mobile emails
5 problem-solving tips to boost taps
Tool box: Add-ons and templates