In the final part of our series of three podcasts with eCommerceMasterPlan, we look at what you should be testing this Christmas. At Christmas the volumes go up and customer propensity to buy increases as well, which makes it a fantastic time to be testing out new ideas.
The winners this Christmas and on into 2016 are those who understand which part of the customer journey each of their marketing activities is focused on, which is why we’re going to be starting off by talking about the customer journey today.
So download your copy of the transcript here and listen to the podcast over here.
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You can listen to the podcast here