Events are a great way to deepen relationships with current customers and can help you attract new customers as well. When done right, events are also one of the best ways to get people to take the next step from interacting with you on Facebook or reading your newsletters, to actually visiting your store, restaurant, or office.
But successful events don’t just happen overnight. To create a successful event campaign, you need to come up with a strategy that incorporates your different marketing channels — like email, social media, mobile and web — so that you can promote your event, reach the right audience, and drive meaningful business results.
We’ve assembled 15 best practices for successful events. Put them to work at your next event and it’s sure to be a success!
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