More than 33 million customers have used Amazon Payments to make a purchase in 2016, the company has revealed.
Currently, customers from more than 170 countries used Pay with Amazon to make a purchase in 2016 and 32% of transactions using Pay with Amazon were made on a mobile device. Payment volume nearly doubled in 2016, with peak volume on November 28, as customers in the UK and across the world enjoying Cyber Monday offers. The average Pay with Amazon purchase was $80 (£64) in 2016, with the largest single transaction being $40,000 (£32,300)
The Amazon Global Partner Program launched in the United States, Germany, United Kingdom and Japan, with 50 service providers signing up in the first 8 months. Active merchants grew more than 120 percent year over year as Amazon Payments expanded support for new verticals, including government payments, travel, digital goods, insurance, entertainment, non-profits and charities.
Pay with Amazon was used to collect donations for the victims of earthquakes in Kumatomo (April 2016, Japan) and Amatrice (August 2016, Italy).
Amazon Payments makes it easy for customers around the world to pay on thousands of merchant websites using the information already stored in their Amazon account. In 2016, Pay with Amazon payment volume nearly doubled, with new verticals including government payments, travel, digital goods, insurance, entertainment, non-profits and charities helping fuel this growth.
“As we have introduced new experiences with merchants, we have seen a significant increase in the number of customers using the information from their Amazon account to make purchases on merchant websites,” says Patrick Gauthier, vice president, Amazon Payments. “Amazon Payments brings the simplicity and familiarity of Amazon’s buying experience to our merchant customers, making it easy for millions of Amazon customers around the world to pay using the information already stored in their Amazon account.”
As consumers shop in more and more ways – online, in store, and on the go – their expectations for speed, convenience and personalization continues to grow. Amazon Payments helps businesses meet these new customer expectations by working together to introduce new experiences and touch points that enrich the shopping journey and better connect customers around the world.
“Amazon Payments connects merchants with customers that are accustomed to making purchases online,” said Gauthier. “By connecting with these customers, merchants are driving higher conversion, increasing sales and ultimately growing their business.”