Down to their core, businesses aim to increase their website conversion rate. After all, purchases are what make the business thrive. Without an increase in traffic and sales, they will not grow. Worse, they might lose money in paying for marketing campaigns that don’t help.
3. Offering a guarantee – No-obligation guarantees give your visitors something to hold on to – a claim that your product or service will satisfy their needs. Though money-back guarantees mean losing money in case of a return, experts say the uptick in sales should be enough to cover for it.
7. Adding stock number (if applicable) – This spurs the urgency of the purchase. If they see that there are only three items left in stock, they will be more inclined to buy. This tells them that many customers are interested in buying the product.
- Testing different color or font combinations– Play with color combinations that direct the eyes to the checkout page or to the call to action button. Try different fonts as well, and see which one attracts the right kind of attention.
- Using CTA buttons instead of links– When you’re selling a product, aesthetics play a role in increasing conversion. Buttons call attention more than a plain link.
- Having a chat feature– Make it convenient for customers to ask a question about your product or service by offering chat support on the checkout page. This means they don’t have to abandon their cart or leave the page just to find answers.
- Using a single column layout– Single-column layouts eliminate distractions, prompting an impressiveincrease of 681% in conversion.
- Adding a photo of your staff– Customers aren’t just looking for a generic company. They want something they can trust, and seeing a face behind the brand gives them that.
- Matching the price– Match the price of competitors to give your customers the idea that your prices are the best out there.
- Including your contact information– For things your chat feature can’t answer, customers should have your contact details. Displaying the company’s contact information also makes it look more like a legitimate business.
- Offering discounts at the checkout– Improve your conversion rate by offering discounts when they checkout through the use of promo codes.
- Limiting options– Studies show that when customers are given more options, they find it harder to select one. Limit their options to increase the chances of conversion.
- Matching user expectations– Don’t promise your customers one thing and give them another. It’s like click-baiting–everyone hates it.
- Directing straightforward decisions– Lead your customers toward one thing: converting. Eliminate any kind of distraction and make sure calls to action are easy to see.
- Focusing on benefits– Give them a reason to convert. List the benefits, and show straightforward specs of your product. Don’t beat around the bush.
- Showing the discounted price– Aside from offering discounts at the checkout phase, you may also show the discounted price up front. Include the original price and how much customers save if they purchase the product.